SA Möbler’s background

Once Upon a Time

The founder of our business, Mr. Johannes Johansson was born on May the 26th in 1821 and already in 1850 he and his wife moved to the cottage Broholm. Where he found an additional income by making small chairs out of the small bits and pieces of wood he was allowed to have from the mansion Ruder under which they served. The children of the house had to help out by running the lathe by hand in the small house of two rooms and one kitchen. Finished chairs were sold on local fairs at Hjo, Skövde, Skara and many more. Response was great and his business could now grow greatly which was why he soon moved production and family to the larger house of Lillholmen. This still today is the same location for our business, though the property was significantly smaller but more than enough for family and production.

Owner family and the employees at the factory in 1896
Owner family and the employees at the factory in 1896

Sometimes during the first half of the 1890 Johannes son in law Mr. Emanuel Andersson was allowed to succeed the business and it´s thanks to his accountancy we know the actual first year of the industrialized business, 1896. With firm grip Emanuel ran the business forward and already in 1896 they started to work in a new factory built only for carpentry purposes, right next to the cottage. His primary production was five-drawer-desks in oak but also regular furniture such as chest of drawers, beds, linen cabinets and dining room furniture. An interesting footnote is from his accounting in 1897 when a furniture dealer in Stockholm named CJ Johansson bought the entire yearly production. The purchase price was 1355 Swedish kronor which allowed the business to totally support five whole families.

A substantial investment in needed machinery was hard to make for one company which was why they started a collaboration with 3 other companies, Johan Andersson in Granelund, CG Johansson in Källsängen and Karl Fredrik Johansson at Nyelsborg. In the beginning the machinery was running on kerosene but later with electricity given from a water turbine in the nearby river Tidan. A change that created new discussion topics down in the village, especially when the farmers needed to run their threshers in the late summer and lack of volumes in electricity occurred. Much depends on lower amounts of running water in Tidan. The collaboration ran their machines with one electric engine and belt drive which in turn supplied the power all the way to 1931 when everything was changed to one engine one machine. Parallel to this they also built a new barn in 1915 in which livestock were held until 1932 when it was changed to a polish workshop.

The years went by and in time Emanuel decided it was time to hand over everything to the next generation which happened in 1937 when his son Samuel Andersson was left in charge. It’s also Samuels initials that you’ll still today can find in our company name, Samuel Andersson furniture. With a great respect for the craftsmanship and traditions from previous generations Samuel continued the chosen way of furniture making, but also made innovative addendums such as the choice of solid birch for the dining room furniture. At the same time the polishing workshop increased in importance so he made addition to increase greatly in size in 1939. But that was not enough, right after the war in 1947 another addition was made to the carpentry section which also got a basement in which they installed a separate boiler. The machine section received a machine to automatically apply veneer, brand Fjällman. Shortly after a band-finisher brand Bogesund from the town of Ulricehamn. Samuels sons inherited the business in 1959, Folke and Harald Almestål. At the same time they started the build of a brand new factory, this time of bricks, still here today though heavily modified. Another addendums and builds was made during 1968 and 1974 during a period where focus was on home furniture.

Later On

Kjell Hammar, our current owner and CEO bought the business in 1983. With annual sales of 7 million SEK and about 7 co-workers. Based upon previous experience Kjell changed the focus back to office furniture and other items towards the public areas. His first range of office furniture was Samba a creation back home in front of the TV and the world cup, soccer. A range that was greeted with open arms on the market thanks to it´s for its time creative and innovative solutions for a modern workstation.

With a great interest in technology and computer, Kjell early realized the risk for repetition strain injuries so already in 1978 out in the garage his first electrically height adjustable table was born. A table based upon windshield wiper-engines and sewer pipes. But that was way too early for a market that just began to hear about a new thing called computers. Still the repetition strain injuries occurred so in 1987 Kjell re-launched his vision of height adjustable tables in a subsidiary company SA Comfortable, today an integrated section of SA Möbler AB.

With credit given for his unique electric tables, sales skyrocketed and just as previous corporate managers in 1989 Kjell realized it was time to build an addendum to his facilities. In this case he more than doubled the area from 4000 square meters to 9000. With that improvement he also saw that he had room for a separate metal workshop as well as an upholsterer. Both sections are now key-elements in our business today. So by the time the build was completed the now so famous bank-crisis occurred in Sweden and the currency devaluation in its tracks. Something that set a new framework for furniture, low-budget range Konto was introduced which was sold in large volumes to schools, home offices and garages etc.

SA Möbler’s factory in 2010
SA Möbler’s factory in 2010

Next step forward was an integration of the functionality of the electrical tables according to the motto, work but not seen. Which landed the new range, the design line Snitsa® in 1998. A line that still today is the fastest in the business to assemble and has several innovative solutions. The concept was so successful that an executive version was launched 2002 under the name Snitsa XL. It got a stronger and stricter design with a slightly more international image. Right between these two faces SA once again grow out of its facilities and another build was started in 1999. In this case a new assembly section of 3000 square meters and a new showroom of about 1000 square meters. At the same time new investments in machinery was made, edge-processing line and a new machine to apply veneer, a cost of about 11 million SEK.

The continuous hunt for innovations created round and oval storage units with architect SIR Marie Påhlstam from Stockholm in 2003. The year after a tribute to the American 1950s was launched with Index designed by PINC, People Incorporated. To be able to explain the guiding lights of SA Möbler AB the arduous work of the ”Quality Office” concept began, a work that still today is in progress. Or as Kjell said it ”Quality Office is our know-how and experience in combination with commitment and innovation, which are shown in every furniture we deliver, everything we do”.

There after SA Möbler AB got more and more established as the supplier of innovative solutions to primary the business world all over Scandinavia. Among the exception that confirms that rule is the collaboration with professor Love Arbén when we created the range artur for Konstfack, The University of arts and crafts of Sweden.

With great joy we have seen our ranges extend and develop at the same time as new series have been unveiled, thanks to our existing cooperation’s with the elite of the Scandinavian and European designers. This has led to many honorable commitments to customers such as ICA, H&M, WHO, Björn Borg, MTVE, Trä & Möbelindustriförbundet among others. When the company during 2007 did field studies towards the international market at the furniture fair in Milan we had extremely good feedback. Swedish design and production is a high performer in the international competition.

This made the choice simple, SA Möbler AB has during the last years worked with key cities in Europe and are still developing ourselves as a Swedish interesting alternative for many Europeans. That is why we have developed a new series with our Italian design agency - Evoluzione that was released during 2016 and with high expectations.

SA Möbler AB has also established ourselves on the Chinese market in Shanghai where the reception has been truly positive, even if we still have many challenges, such as culture and core values. Even so, we are having high hopes for this region and we strongly believe this in the future will be our most important market for our company for many years ahead.

A globalized world awaits SA Möbler and our products, but we won't forget our local markets. This is a truly exciting development that would have been hard to predict for Emanuel when he in the end of the 1900-century) went to the for him foreign markets in Skövde and Skara.

Kjell Hammar的背景概况

Kjell Hammar出生在Tibro 郊外Assarby的农场上。他的父亲Göran既是一个农场主又是Tibro的镇长。早期就像他的其他兄弟姐妹一样帮忙父母做一些农场工作,他的首选是开拖拉机。他在发动机上面的兴趣并有随之停止,在业余时候,Kjell喜欢研究摩托车和轻便摩托车。那时候人们经常可以看到他驾驶着自己组装的摩托车行驶在小镇上。在一天周五傍晚他驾着车去 Hjo 郊外和他的朋友一起欢度周末。就是在这个傍晚他邂逅了他未来的妻子 Birgitta,难道是一个已经计划好的巧合吗?


Kjell接下来职业生涯的转折就发生在他外出购买圣诞礼物的前夕。他遇见了Tibro一家大公司的老板。他问Kjell是否他愿意顺道去他公司看一下他们新买的电脑,因为他听说Kjell懂电脑,他们正需要懂电脑的人来帮他们设置电脑。在那家公司的办公室里Kjell很快意识到除非他们雇佣他,他才会帮他们设置电脑。因此在那个下午他回到家,没有圣诞礼物,但得到了 IT 经理的职位。


在工作和家庭之间Kjell总是能保持一个很好的平衡。在经营自己的公司同时,Kjell和妻子 Birgitta在公司附近为一处房子装修成漂亮又实用的新家。他们的三个孩子Mathias, Niklas和PerOla在这里长大。他和他的孩子们一起驾驶越野车。因为Kjell的巧思妙想(电动高度调节桌子),公司得以受益,Kjell也换了更大的房子,房子仍然在公司附近,Kjell常常邀请客户去他的家。后来Kjell被评为镇上年度杰出商业家。

尽管高尔夫球具就在家站着,但是 Kjell 还是喜欢在他的公司里工作解答各种各样的问题。由于他的杰出创造力和Tibro在家具方面的独天优势,公司的产品和服务一直使公司处于领先地位。与家人和生意伙伴们一起开创未来,就像他经常喜欢提醒我们"在一起,我们战无不胜"。

Birgitta Hammar的背景概况

Birgitta Hammar在Hjo郊外的 Anderstorp农场长大,是家中几个兄弟姐妹中最小的一个。她最喜欢待在父母身边,因为无论他们多忙,他们总是会匀出时间给他们的孩子们。在父母身上她学到了很多关于农作和动物的知识,而在母亲身上她得到了很多厨房乐趣。她对纺织和编织也十分感兴趣,这些一直贯穿了Birgitta的整个人生。

不久她发现她在福利和护理上面十分感兴趣。于是她去学习了护理并且主修了精神学。在这上面Birgitta 认为能有机会去服务了解人群是一件非常有意义的事情。因此在Hjo和 Mariestad 的医院里工作了好几年。




后来,等孩子们长大后,Birgitta开始任职于SA Möbler,担任负责SA设计品牌的营销工作,这个工作十分适合她,因为她对于色彩和设计的感觉可以发挥作用了。在许多年之后,公司拥有3D软件之后,Birgitta主要工作于可视化和建筑画图上,同时也没有放弃和客户沟通的销售代表工作。除了她的园艺和高尔夫爱好之外,她最大的业余爱好就是和她的孙子们玩耍。挪威国王Harald有句名言,Birgitta很喜欢借用,孙辈们如此神奇,你可以借用他们,宠坏他们再把他们送回去修理。

今天Birgitta仍然十分热爱她项目经理的工作,从接单开始到画图再到最后的售后服务都是她一人负责。她热爱她的工作是如此显而易见,如果你问问我们的客户,他们都投以赞许,无论是工作热情还是专业知识或是工作态度, Birgitta 永远值得信赖的。

Tibro - Sweden's furniture Centre

It's in our blood, the ability to create inspiring furniture's of high quality. For us sustainability and quality aren't just beautiful marketing words, it's a heritage from generations. It's all about making furniture’s that will stand time and fill function, to make people comfortable and try to keep our mark on nature with respect and sustainability in focus.

That is why we after over hundred years still are located in Sweden's leading furniture town, a heritage that not only commits but also gives good possibilities for future success for both town and company. Today there are a complete network here with everything needed for furniture production, from the finest raw materials to sub suppliers to internationally acknowledged companies that time after time sets a timeless Tibro-footprint in the world.

A footprint that shows that there are still today companies that are taking its responsibilities, not only for its local area, but for its total foot print. The same companies that still creates inspiring furniture's that gives the users happiness when using them as well as making their life easier. The furniture's are unique, they are from Tibro.

Today there are also Inredia, a platform for the companies in Tibro, visit www.inredia.se to read more about it.

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